Lucky Seven The Hold Up 12 Year Bourbon

Co-founders Michael Lahalih and John Pals have been best friends since their college years and share a common bond of bourbon and cinema. In fact, the Lucky 7 namesake is derived from the infamous Stage 7 in Hollywood, CA, where some of the greatest movies in cinema history were filmed. The warehouse-sized stage produced so many award-winning films that the industry started calling it “Lucky Stage 7.” You can actually watch short release videos with a QR code on the back of each bottle label.